Grower Champagne vs. Big House Champagne:
Celebrating the Artisanal Touch of Champagne A. Levasseur
When it comes to Champagne, most people envision glitzy bottles from iconic brands such as Moët & Chandon or Veuve Clicquot, often referred to as "Big House" or "Grandes Marques" Champagne.
While these maisons dominate the market, there’s another category of Champagne that’s quietly gaining the admiration of wine enthusiasts worldwide: Grower Champagne. Just mention the term Grower Champagne to a Sommelier at a restaurant and be prepared for some excitement. Only 5% of Grower Champagne is exported into the United States. Among these artisanal producers, A. Levasseur in the charming village of Cuchery stands out as a shining example of the craft.
Nestled in the heart of the Vallée de la Marne, the family-run Champagne house of A. Levasseur exemplifies the best of Grower Champagne Producers. Since its founding, A. Levasseur has built a reputation for crafting distinctive, terroir-driven wines that capture the essence of their vineyards.
Understanding the Difference
Big House Champagne, also known as “Négociant Manipulant (NM),” is produced by large-scale houses that source grapes from various vineyards across the Champagne region. These maisons are known for consistency, marketing prowess, and the ability to produce Champagne on a massive scale. They often blend grapes from different terroirs to create a signature style that remains consistent year after year. While this ensures reliability, it may sacrifice the individuality and expression of a single vineyard or grower.
Big House Champagne
Grower Champagne
In contrast, Grower Champagne, or “Récoltant Manipulant (RM),” is made by smaller producers who grow their own grapes and craft Champagne on their estates. These Champagnes emphasize terroir, seasonality, and the personal touch of the winemaker. Each bottle tells a story of a specific place and time, making it a more authentic and intimate experience for the drinker.
Why Choose Grower Champagne?
1. Authenticity and Terroir: Grower Champagnes are rooted in the land. Every sip reveals the unique qualities of the vineyard and the vintage.
2. Sustainability: Many grower producers embrace sustainable or organic farming practices, reflecting a deep respect for their environment.
3. Artisanal Craftsmanship: These Champagnes are made in smaller quantities, allowing for meticulous attention to detail.
4. Value for Money: Despite their quality, Grower Champagnes often offer better value compared to Big House brands, as you’re paying for the wine rather than marketing.
Spotlight on A. Levasseur in Cuchery
The Philosophy
A. Levasseur is led by a philosophy of respecting tradition while embracing innovation. Their vineyards, planted primarily with Pinot Meunier, benefit from the unique soils and microclimate of the region. This focus on terroir shines through in every bottle.
Signature Wines
One of A. Levasseur’s standout creations is "Rue du Sorbier," named after the street the Champagne that beautifully showcases the complexity and finesse of Pinot Meunier. The wine’s vibrant fruit notes, subtle minerality, and creamy texture make it a delightful choice for both casual sipping and fine dining.
Why A. Levasseur?
A. Levasseur is more than a Champagne house; it’s a family legacy. Established in the 1940s by the grandfather of current winemaker David Levasseur, who took the helm back in 2003. David now farms just over four hectares across 18 plots in the Vallée de la Marne. David considers himself an “Awakener of the Senses.” “Each fragrance, each taste can reveal a different picture, sensation, or memory for each of us. The essences of my terroir, our champagnes, are an invitation to awaken your senses.”
The Rue du Sorbier Brut hails from the oldest plot of vines on the estate, named for the street on which the family domaine sits and is located in the tiny village of Cuchery, northwest of Épernay. The cépage reflects the plantings in this site: 80% Meunier, 15% Pinot Noir, and 5% Chardonnay. All of their vines are organically farmed. It’s a bright and elegant bubbly that expresses the Levasseurs’ meticulously farmed grapes perfectly. Their commitment to excellence, combined with a deep respect for their land and heritage, makes their wines truly special. For those seeking an alternative to mass-produced Champagnes, A. Levasseur offers an unparalleled experience.
How to Enjoy Grower Producer Champagne
Grower Champagnes like A. Levasseur’s are versatile and pair beautifully with a range of foods. Try them with oysters, creamy cheeses, roasted chicken or even french fries, for a match made in heaven. Their complex flavors and textures also make them perfect for sipping on their own.
Conclusion
Choosing Grower Champagne is about more than just wine; it’s about supporting small-scale artisans who pour their hearts into every bottle. By exploring houses like A. Levasseur in Cuchery, you’re not just enjoying world-class Champagne—you’re celebrating the artistry, passion, and dedication of a true craftsman.
So, the next time you reach for a bottle of bubbly, consider the story behind it. Whether you’re a seasoned connoisseur or a curious novice, Grower Champagne offers a journey of discovery that’s well worth taking.
Our Selections from A. Levasseur are on there way to Pennsylvania at the time of this writing. Stay tuned for some upcoming tasting events.
